Dean Atrash has been working on sustainability-related initiatives since 2015, seeing an opportunity for responsible e-waste recycling for businesses with large amounts of IT assets requiring disposal solutions. It became apparent that many organizations required secure data destruction solutions to ensure their valuable information was irrecoverable when businesses upgraded equipment. Considering all this information, Dean founded Eco IT Solutions to make the asset disposal process easy and smooth for all businesses. Most importantly, he wanted to create a process that is sustainable, secure, and cost-effective.